Think of your logo as the symbol that represents your brand, and in many ways is just as important as its name. It has to stand out and have an impact if you want your brand to be remembered, but accomplishing that is easier said than done.
If you feel you need some help to come up with an effective logo, there are a few easy tips that could make a world of difference:
1. Clearly define what your brand is about
If you want your logo to be effective, you need to truly understand what your brand is about – and that starts with asking the right questions. What are your brands goals and objectives? What is its vision? How do you want to achieve it? What makes your brand different?
All these questions are important as they will help to fuel your creative process. At the end of the day your logo should represent what your brand is about, and so that context could make all the difference.
2. Use the right colors
If your brand already has certain colors that it uses then you may want to repeat them in your logo. But if not, or if you’re revamping your brand – it is important that you choose the right colors to use.
Color has a much bigger role to play than most people realize, and can project a strong emotional vibe. For example blue is tranquil, red is energetic, orange is friendly, and white is pure. Using the right colors can speak volumes in your logo, so it is important that you choose carefully.
3. Always keep it simple
As much as you want your logo to make an impact and communicate exactly what your brand is about – it is important that you keep it simple. Simple logos are far more memorable and have a timeless quality that will mean they don’t need to be updated over and over again.
Just remember that ‘simple’ is not the same as ‘boring’ or ‘mundane’, and you want your logo to stand out nonetheless. That is why it is best to start with a simple image or motif and add a twist to it that sends a message about your brand.
With these three tips you should be able to get off to a good start and begin to churn out more ideas for effective logos. As a final note however, it is important that you get stuck in and actually experiment with different images and ideas so that you can see how each looks and whether or not it is a viable option.
In particular it may help if you use Movavi Photo Editor to help you to quickly and easily edit and come up with logos. It is simple and user-friendly and you won’t need any prior experience to take full advantage of what it has to offer.
The features in Movavi Photo Editor could help in several ways when creating logos. In particular its ability to delete unwanted elements and, remove or add background to photo will let you isolate elements and use them in your logos. Additionally you could add and customize text elements and insert stickers as motifs for your logo.
Make no mistake there are lot of other tools in Movavi Photo Editor to help you enhance your images, touch up portraits, apply filters, transform the frame and orientation, and more. In a nutshell you’ll have everything you need to come up with logos as well as other images that could help you to build your brand more effectively.